I like to read and I am thinking that you do to. Have you ever wondered why it is so hard to find interesting magazines or even magazine articles about older people? The AARP publication is the exception, I suppose, but even that isn’t quite as satisfying as it could be.
We must be invisible. Even though we read that we are the fastest growing demographic in the country there are few publications that even mention us. Do you think that it is because the few that did hit the newsstands bombed? If that is the case it could be our fault, although I think it might be the marketing. The few magazines that market themselves as being for older people still manage to focus on six pack abs, the latest cosmetic cover-ups, how to have a svelte body, and how to captivate your man. They say they are marketing for an older audience but they really mean that they think 40 year olds represent the “older woman.” Please, give me a break, 40 is prime time. Couldn’t they write one little thing about how people deal with the real challenges associated with aging.
We have several local newspapers that deal with senior issues and I love them. I would gladly pay for a subscription but it is lovely that they are free. I love to read about seniors raising second families, or doing stints with the Peace Corp or building houses or teaching literacy or any one of a thousand things that seniors do every day to make this a better world. If we ask for magazines and newspapers that focus on what we are doing now, and what we dream about for our futures, do you think we will get them? Will you buy them or are you too ashamed to admit that you getting older?
Seniors are living longer and are healthier and are more vital than ever before. They live in the present and want that present to be the very best that it can be. An article by Ligaya Figueras for (The Writer: Boston: November 2009) reported there are 39 million adults 65 and over. Add the 78 million baby boomers that are nearing retirement age and you will find at least 117 millions readers looking for reading material that will help them enjoy their retirement years.
The best publications so far are AARP magazine, Arthritis Today, and Heart Healthy Living, in addition to the Kiplinger Retirement Report that concentrates on personal finance. Diabetic Living offers good tips on exercise and diet, but we shouldn’t have to have a specific ailment in order to find good reading material. Older readers want something more than service oriented articles too. They enjoy fiction and inspirational pieces as well as they like being reminded that don’t have to let adversities dictate their lives. Many magazines cover health, money matters, travel and leisure but only a few cater to older adults.